Luxury is a language, not an industry
Luxury has its own unique language which is not described in words. The shapes, colors, textures, highlights, are part of the beautiful symphony that luxury sings to our delight. Luxury, romantic by nature, is able to inspire an idyllic poetry that comes from the heart and bring forth a torrent of emotions that without it, we would not be able to perceive.
When we hear, read or pronounce the word LUXURY, our brain associates it immediately to the industry built around the most expensive products and services worldwide.
Luxury doesn't need to be explained, as it is sublime, and in its presence we are able to perceive the instant values, attributes, character, and personality.
Luxury speaks about excellence, sacrifice, effort, beauty, simplicity, ostentation, elegance.
Luxury looks at you and says: come, or leave. Luxury is exclusive and if you want to speak its language you have to pay expensive classes, but they're worth every penny.
Those who can dialogue with luxury, raise their consciousness to a height from which they can visualize how the clockwork and all its parts in synchronous movement with great precision is drawing the time of market developments and drawing a future always more beautiful than the previous one, and with despotic attitude repels and expels anyone who does not speak its language.
WHAT CAN I DO FOR YOUR BRAND
I can offer you valuable and expert advice from the definition and creation stage of your brand, to the development and management stages
Living all my youth in different countries as my father was a Diplomat, working during my professional career in different industries and several months of research has given me a wider perspective of the luxury industry and an upgraded analytical skill to get the wide picture of a brand in a very short time. Numbers, are only numbers.